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Workshops

A week of focused work
beats a quarter of guessing

Engage your team with interactive workshops where they'll come together to solve real problems. These tailored sessions are facilitated end-to-end so everyone in the room stays in the solution instead of being distracted by running the process.

Phase Won has a variety of workshops that can be adapted to your needs, industry, and working style. Some of the most popular choices are Design Sprints and Market Analysis. A Design Sprint takes one high-stakes product question from problem to customer-validated prototype in a week. A Market Analysis workshop maps your competitive landscape, users, and buyers, and ends with insights you can point a strategy at.

I'm Corissa Bowman, a product management trainer and workshop facilitator with 20+ years in the field, including deep experience in healthcare and health IT. I'm based in Golden, Colorado and work with teams on-site anywhere in the US or fully remote.

A team prioritizing work on an effort versus priority board during a facilitated workshop

The Workshops

Pick the format that fits the decision in front of you

3 to 5 days

Design Sprint

Take one high-stakes product question from problem to customer-validated prototype in a week. Map, sketch, decide, build, and test with five real users, facilitated end-to-end.

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Half a day to 2 days

Market Analysis

Build a shared, evidence-based picture of your market with your team: segments, personas, and the customer journey, with optional competitive landscape and win/loss work.

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Four modules over 6 to 8 weeks

Market Intelligence series

The longer version of Market Analysis: industry analysis, customer analysis and win/loss, profiles and personas, and competitive landscape, with a full toolkit transfer.

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For experienced product people

Advanced Product Discovery

A deep dive into continuous discovery: structured interviews, opportunity mapping, and assumption testing, built into a rhythm your team can sustain.

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Three days, leadership team

Strategy Retreat

Build or refine your strategy while building the team. Customized agenda for your team. Join us in and around Denver/Golden or at a location you choose. Come back refreshed, aligned, and ready to execute.

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Any scenario

Custom Workshops

Strategy, market, prioritization, validation, or a three-day retreat: working sessions designed around the decision your team is facing, from a founding hypothesis to a strategy playbook.

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Common Questions

What you need to know

How many people should be in the room?

It depends on the workshop. Some of these are designed for your product team, others are geared toward cross-team collaboration. I'll help you build the right group before we start.

How much time do these workshops take?

It depends on the workshop and how much time your team has to invest. We can tailor the content to your needs.

Where are workshops held?

On-site at your location anywhere in the US, or fully remote over video. I'm based in Golden, Colorado and happy to travel. We'll settle the format on the kick-off call.

Can a workshop be customized for our team?

Every workshop is tailored to your specific challenge, team size, and industry context. I adapt exercises, examples, and facilitation style to match where your team is starting from.

What does the team need to do beforehand?

Very little. I'll send a short pre-workshop brief to review, and we'll have a kick-off call a week ahead to align on the challenge and the group. I handle the rest.

Will there be homework?

Yes, most workshops have some homework designed to give your team a chance to practice what they're learning and get feedback as we go.

What kind of companies do you work with?

While I've spent a lot of my career working with healthcare and health IT teams, these workshops are designed to work well across all industries.

Can't we just run it ourselves?

When someone on your team plays facilitator, they can't also be a full participant. They're watching the clock, managing the room, deciding when to move on, and handling logistics, all while trying to contribute ideas about a problem they're close to. Something usually gives. A dedicated facilitator changes the dynamic. Your team gets to focus completely on the problem. I keep the process moving, navigate the moments where group dynamics or internal politics threaten to stall progress, and make sure decisions stick after the week is over.

I also bring pattern recognition from facilitating across teams and industries: where things tend to go sideways, how to adapt when they do, and how to push a group toward real decisions rather than comfortable non-answers.

How do we get started?

Reach out via the contact form or email cbowman@phasewon.net. We'll set up a call to talk through your challenge and figure out timing.

Ready to get the team in a room?

Tell me about the challenge your team is facing and we'll figure out which format fits.

Book a Discovery Call