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Product management workshop

Introduction to Agile Product Management

This day covers how agile teams decide what to build, and why. It is the part of the job no framework covers: working out which of the many things you could build is worth building next.

Taught live by Corissa Bowman · Private cohorts and open-enrollment classes

Flexible scheduleOne full day, or two evening sessions
In person or live onlineOn-site anywhere in the US, or virtual
Template toolkitYours to keep and reuse
PrerequisiteAgile Essentials, or existing familiarity with agile and scrum

Who this workshop is for

This is the course for the people who ended up responsible for what gets built without ever being taught how to decide. It's the right fit if you:

  • Are new or junior in a product role and want a real method instead of a stack of opinions
  • Came to product from engineering, project management, design, or the business side
  • Own a backlog but not a strategy, and can feel the difference
  • Keep getting asked for a business case and aren't sure what belongs in one
  • Manage product people and want everyone working from the same playbook

The title matters less than the skill. Roughly a quarter of organizations are hiring product owners outright, but product ownership skills are sought more than twice as often as product management skills, which means the ability travels well beyond the job title. (Scrum Alliance and Business Agility Institute, Skills in the New World of Work, 2023.)

What you'll learn

Every module pairs a short teaching block with an exercise you run on your own product. You leave with filled-in templates, not blank ones.

Customers and personas

  • Who you're building for, and who signs for it
  • Building a persona from evidence rather than assumption
  • Where to get real customer input when nobody will give you a research budget

Discovery basics

  • Asking questions that don't lead the witness
  • Separating what customers ask for from what they need
  • Turning interview notes into something the team can act on

User stories that work

  • Writing stories the team can actually build
  • Acceptance criteria, and how much detail is enough
  • Splitting work so it ships in increments that mean something

Business cases

  • Sizing value, cost, and risk without inventing numbers
  • An ROI model you can defend in a room full of skeptics
  • Making the case for the thing you believe in

Prioritizing when everything is urgent

  • Practical methods for ordering work, and when each one fails
  • Saying no in a way that keeps the relationship
  • Handling the escalation that arrives anyway

AI in the product workflow

  • Where AI genuinely speeds up product work, and where it quietly makes it worse
  • Prompts for research synthesis, story drafting, and competitive scans
  • What to never hand to a model

Why take it with Phase Won

Most introductory product courses teach the artifacts: here is a user story, here is a roadmap. That leaves out the hard part, which is deciding what belongs in them. I've spent 20 years making those calls on real portfolios, including ones with thousands of customers and revenue attached, and I teach the reasoning rather than the paperwork.

You'll leave able to explain to your team, and to your leadership, why you're building this next and not that.

What you take with you

  1. A template toolkit. Persona canvas, interview guide, story and acceptance criteria templates, an ROI calculator, and a prioritization worksheet. Editable and yours.
  2. A prompt library. The AI prompts used in the workshop, written for product work specifically.
  3. Work you already did. Every exercise runs on your real product, so you leave with drafts in progress rather than notes about drafts.
  4. A certificate of completion. This is a practical workshop, not a certification course.

Pick the format that works for your team

Private cohort for your team

Now booking

Delivered on-site or live online for groups of 8 to 20, with every exercise run on your product and your backlog. Choose one full day, or two evening sessions if pulling the team offline for a day isn't realistic. Flat cohort pricing typically runs $3,000–$4,000.

Request Private Cohort

Public classes

Open to anyone. Public classes run as live virtual sessions, or live in-person sessions in Denver and along Colorado's Front Range. Classes include the same content and hands-on exercises as a private cohort. Dates, times, and prices are on the calendar.

Join a Public Class

Common questions

Do I need agile experience?

Yes. This course builds on the basics, so you should either have taken Agile Essentials or already be familiar with agile and scrum from working on a team that uses them. If you're brand new, run Agile Essentials first.

How is this different from the Certified ScrumMaster course?

The CSM is about running the process well. This is about deciding what the process should be pointed at. Product owners and product managers often want both.

Is there a certification?

No. This is a hands-on workshop with a certificate of completion. If you need a recognized credential, look at the Scrum Alliance courses on the training page.

What's next after this?

Advanced Product Discovery goes deeper on the customer research side, and coaching is what turns a workshop into a habit.

Ready to stop guessing what to build?

Tell me who's in the room and what they're responsible for. I'll come back with a format recommendation and a quote within two business days.

Book a Private Cohort