About Me
I'm a product leader, trainer, and coach with 20+ years of experience building software across complex domains. I founded Phase Won because customers need products that solve real problems and product teams deserve clarity, confidence, and a path forward.
My career started in the trenches, supporting and building products at small start-ups before "product management" was even a thing. I've managed complex product portfolios with thousands of customers generating over $20m in revenue a year, and I learned firsthand what happens when teams have a strong product strategy, and what happens when they don't. Much of that time was in software for healthcare and health IT, at ZOLL Medical, DaVita, and several health tech start-ups, where regulatory constraints, long sales cycles, and decisions that affect patient outcomes leave no room for guessing.
I've seen brilliant teams stuck in analysis paralysis, shipping features no one asked for, or scrambling without a clear direction. I've also seen what's possible when teams learn to validate ideas with real customers, align on strategy, and move forward with purpose. That shift, from uncertainty to clarity, is what drives everything I do.
The best way to learn is by doing. I favor pragmatic experimentation and iteration over endless planning.
Start with a big, audacious goal.
Break your ideas down into the smallest thing that brings real value to the market.
Get feedback from real people, check your assumptions and biases, and make changes based on what you learn.
Every product professional and team I work with is somewhere on a journey:
"We know we need to do something, but we don't know where to start."
"We're trying things, but nothing seems to stick."
"We have options. Now we need to make the right call."
"We have a plan and we're executing with confidence."
"We're building products people love and we know how to keep going."
My job is to meet you wherever you are and help you move forward, from phase one to wonderful. There's a working session for each phase, from a founding hypothesis to a strategy retreat.
In 2026, Phase Won expanded from embedded product leadership into public and private training. Phase Won is now a Scrum Alliance Licensed Training Partner, delivering the Certified ScrumMaster® and Agile Essentials courses, along with hands-on product management workshops for teams across Colorado's Front Range and nationwide.
I'd love to hear about your team and where you're headed. Let's explore how I can help.
Get in Touch